This year audiences are getting to watch Roadside Romeo, made by Yashraj Films as part of a three film tie-up with The Walt Disney studios. The film in mainstream format is about a spoilt brat dog abandoned on the streets of Mumbai. It’s voiced by Saif Ali Khan and Kareena Kapoor and directed by the actor Jugal Hansraj.
Then later this year, there’s an international scale Sultan, The Warrior featuring superstar Rajnikanth as a mythological larger than life hero. The movie’s being made by Rajnikanth’s daughter at her Ocher Studios in Chennai and is co produced by Reliance Entertainment’s Adlabs Films.
Suddenly, everyone from corporate players like Percept PictureCompany (PPC) and Reliance Entertainment to traditional studios like Yashraj Films, BR Films and Karan Johar’s Dharma Productions are thinking animation films. There’s star power too making its presence felt. Shah Rukh Khan is turning the lens on animation movies and Ajay Devan will act in the animation cum live action Toonpur ka Superhero. Even directors like Govind Nihalini are foraying into animation.
Animation is coming of age in India and it was the release of Hanuman in 2005 which led the way. It seems that there are huge plans and an estimated fifty to eighty films have already been announced. Even if a third gets made the numbers will be substantial. Take Percept for instance, which has planned to invest Rs250crore over the next three years. So even though the recent sequel Hanuman Returns failed at the box office, Percept plans to make three more Hanuman films with Toonz Animation, slated for a 2009, 2011 and 2013 release. Nagesh Kukunoor will be directing the first one, The Return Of Ravana.
Navin Shah, the CEO, P9 Integrated, a division of PPC, believes that Brand Hanuman is even bigger than the movies though it began when the first Hanuman film was made for less than Rs5crore, earned Rs20crore through theatrical and satellite releases. It became one of the biggest selling home videos besides exploiting merchandising. Percept has also tied up with animation studio DQ Entertainment to make three large films for the global market costing Rs100crore slated to be released in 2009 and 2010. Reliance Entertainments too has acquired studio Ainrights last year which it has renamed Big Animation and moved it to Pune from Bangalore. Reliance has invested Rs100crore in animation and they are focusing on IP creation which doesn’t stop at animation movies but extends to TV, mobile and the web. BR Films plans to invest Rs50crore in animation films over three years depending on how Paanch Pandavas fares. The Rs18crore movie in 3D is being directed by the Bhootnath director Vivek Sharma and is slated for a release in the summer of 2009.
Even though animation films face several challenges like the long time taken to develop them and the people crunch, the growth of this sector will be spurred by the expansion of multiplexes.
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London, October 24 ANI: Disney is all set to enthrall Bollywood audiences with an animated Hindi flick, entitled 'Roadside Romeo'. The film, a joint venture between Walt Disney Pictures and Yash ...
This year audiences are getting to watch Roadside Romeo, made by YashrajFilms+are+the+talk+of+the+town+now.html?newsid=239&linkid=20">Films as part of a three film tie-up with The Walt Disney studios. The film in mainstream format is about a spoilt brat dog abandoned on the streets of Mumbai. It’s voiced by Saif Ali Khan and Kareena Kapoor and directed by
First time directors always excite filmmaker Karan Johar. Not only is it evident from his filmography, but now he also admitted it as he said, “That's the 'mantra', I prefer first time film makers to work with me as there is certain hunger in them. They want to succeed and it's the freshness in
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